Dr. Liroy Choufan
Material Culture
Visual Culture
Fashion Studies
New Media
Globalization
CV
Dr. Leroy Choufan is a scholar of material and visual culture, focusing on fashion consumption patterns in the 21st century. He completed his Bachelor's degree in Political Science and Literary Theory at Tel Aviv University, and subsequently earned his Master's and PhD degrees in Cultural Studies at the Hebrew University of Jerusalem. He is currently a research fellow at Bar-Ilan University and serves as a lecturer at the Hebrew University and Shenkar College (Engineering, Design and Art). His post-doctoral research focuses on fashion as an immersive experience in the digital world, which transcends the boundaries of the object, the body, and place.
Research
The doctoral dissertation views the fashion industry as an organizing axis of human society and the postmodern economy, focusing on the conditions created in the industry with the rise of social networks. Social and environmental perceptions, juxtaposed with the massive distribution of visual materials, have created far-reaching changes in the way fashion operates and exerts influence—ranging from the question of who dictates fashion, to what we consume, and to how fashion is branded and marketed. All of these fundamentally challenge concepts related to object ownership, identity, and authenticity.
Courses
In the Program for Hermeneutics and Cultural Studies:
Reading Group “What Shapes Us” – On Material Culture, Society, and Fashion
At the Hebrew University:
Graduate Course in Fashion Theory
At Shenkar:
Introduction to Fashion Theory, History of Dress, and Supervision of Final Projects in Fashion Design
Publications
Choufan, Liroy. 2025. "Crafting issues: Transparency, vulnerability and identity politics in contemporary fashion labeling strategy." Fashion Practice (accepted October 2025).
Choufan, Liroy. 2024. "Theorizing the Third Generation of Fashion Designers: The Case of Pharrell Williams at Louis Vuitton." Fashion Theory 28 (3): 393–417. (3805 views)
Choufan, Liroy, and Nir Tila-Cohen. 2023. "From Secondhand to Invisible Hand: Methods of Manipulating Object Biographies on The Realreal Online Marketplace." Fashion Theory 27 (6): 771–96. (7 citations, 3724 views)
Choufan, Liroy. 2021. "Fashion You Do Not Own, Fashion You Cannot Feel: Toward a New Paradigm of Sharing Fashion in the Digital Age." Fashion Theory 26 (3): 307–28. (30 citations, 3609 views)
Choufan, Liroy. 2017. "The Assemblers." The Fashion Studies Journal.
Manuscripts Under Review
Choufan, Liroy. 2025. "A Dress for the Night: Variety-Philia and Fast-Fashion Dynamics on New-Generation Secondhand Marketplaces." (Status: Under Review)
Last Updated Date : 21/10/2025
